More than just a CBD brand, Element Apothec is at the intersection of wellness and beauty. Its founding members came together through LinkedIn networking and, after several conversations, the company was born. Through innovation and impact, Element Apothec seeks to address health and well-being through a preventative and integrative lens — all while taking care of […]
Female entrepreneurship is on the rise and shows no signs of slowing down. Forty percent of U.S. businesses are owned by women. These 12.3 million women-owned businesses are contributing a colossal $1.8 trillion a year to the economy. In other words, there have never been more opportunities for women in business. As part of our […]
As resilient and historically recession-proof as the beauty industry is, it wasn’t immune to the sweeping changes that unfolded during 2020. According to McKinsey, beauty sales declined as much as 30 percent in the first half of 2020, although those levels have since rebounded in 2021. Like most industries during the pandemic, “adapt” was the […]
Never has there been a more intense focus on health and wellness than during a global pandemic. The Covid crisis has ushered in a renewed appreciation for cleaning supplies and personal care items, particularly as they relate to immunity. And despite the disruption of makeup sales during quarantine, the beauty industry continues to boom. The […]
When you think of dream teams in CPG, a partnership between Sephora and Kohl’s seems like a likely pairing. As far as retail chains go, Kohl’s is synonymous with top quality merchandise and Sephora is celebrated as the go-to store for all-things beauty, so it’s no surprise then that the announcement of their new collaboration […]
Inclusivity, AI technology, subscription-based services, vegan beauty, influencers — there’s a lot happening in the beauty industry. It’s a booming sector, too. The global beauty and personal care industry is set to become $131 billion by 2026. So if you’re looking for a dynamic sector to grow your career, look no further than our industry-specific […]
Necessity is the mother of invention, according to Plato. But we would argue it can also foster some serious motivation and creativity — as proven by Naturalicious Founder and CEO Gwen Jimmere. To call her a trailblazer would be a mild description. In addition to being the first African-American woman to own a patent for natural […]
From Instagram content to consumer products, it’s no secret that wellness is trending. Whether it’s temporarily disconnecting from your cell phone or practicing mindful meditation, the self-care revolution is real and is one that inspired Rachelle Slotnick to launch &Sunny, a CBD beauty and wellness brand for women by women. Slotnick launched the subscription-based company in […]
As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re highlighting some of the leading women who are changing the beauty, wellness, and personal care space with innovative approaches to wellbeing. Not only are these emerging brands led by women, but they’re also giving back to important causes. Whether they […]
ForceBrands hosted an exclusive beauty event on November 19 at OSEA’s Skincare Studio in Venice, Calif. Thought leaders from across the industry came together for an intimate discussion on the topic of clean beauty and the policies surrounding it. Guests included founders and executives from Hourglass Cosmetics, Sagely Naturals, Kosas Cosmetics, OSEA Malibu, and more. […]