4 Archived posts matching:"Ayeshah Abuelhiga”

  • women sitting on steps

    #FemaleForces: 6 Industry Founders On Hiring and Leadership

    When it comes to the consumer brand universe, women have found great success in launching game-changing startups that translate into household names. Billion-dollar brands like Glossier (valued at $1.8 billion) and Savage X Fenty (valued at $3 billion) are two that come to mind. According to Pitchbook, companies with at least one female founder comprised […]

    • ForceBrands
    • March 5, 2023
    • Rebecca Fryer
  • Mason Dixie

    ForceForward: How Mason Dixie Foods’ Ayeshah Abuelhiga Is Winning Frozen

    ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   Ayeshah Abuelhiga describes the overnight success of Mason Dixie Foods as a ‘happy accident.’ What began as a popular Washington D.C.-based restaurant with a cult following quickly developed into a one-of-a-kind product line that disrupted the frozen category. Today, […]

    • Food
    • November 15, 2020
    • Rebecca Fryer
  • Project Potluck

    How ‘Project Potluck’ Is Cooking Up a More Diverse CPG Community

    It’s no secret that the teams powering today’s consumer brands do not reflect the diversity of American consumers. This disparity is largely attributed to the inherent bias in hiring, lack of access to capital for diverse founders, and “the networking gap,” just to name a few. Enter Project Potluck, a professional community founded by People of […]

    • Food
    • October 29, 2020
    • Rebecca Fryer