The beauty industry has been slow to evolve when it comes to embracing inclusivity. The good news is that progress is being made.
While emerging brands like the ones featured on our list are making notable strides in setting new standards for the beauty industry, legacy beauty companies are taking notes. This is not to say that historic milestones haven’t been achieved among the larger corporations.
Some highlights of inclusivity initiatives include Clairol featuring Tracey Norman as the first transgender model to be on a box of No. 512 in the 1970s. In the decades to follow, companies like Covergirl introduced James Charles as the first “Coverboy,” and Maybelline named Manny Gutierrez its first male model. In 2019, NYX Cosmetics partnered with American drag queen Aquaria for an exclusive eye shadow palette.
Each year, Pride Month is a colorful celebration of both individuality and inclusivity. We’re highlighting LGBTQ+-owned beauty brands to recognize the impact LGBTQ+ individuals have had on the industry and beyond.
From nail polish to skincare, these brands offer high-quality products, made with clean ingredients, and reflect the diversity of the LGBTQ+ community. Express your Pride by using products from these LGBTQ+-owned beauty brands this June and all year long.
1. Beekman 1802
Founded by partners Dr. Brent Ridge and Josh Kilmer-Purcell, Beekman 1802 has grown from its inception to become the largest goat milk skincare company. The centuries-old remedy is kind to sensitive skin. Beekman 1802’s Bloom With Pride Skincare Starter Kit is one of their products that celebrate Pride. The starter kit offers mini versions of Beekman 1802’s bestselling probiotic skincare products, a cosmetic travel bag, and a ‘Goatie’ pride pin that features their proprietary blend of goat milk and probiotics. One hundred percent of the product’s profits will be donated to the Ali Forney Center to support homeless LGBTQ+ youth. So not only will you look good, but you’ll feel good knowing that you’ve helped a great cause.
2. Peace Out Skincare
Launched in 2017 by LA-based entrepreneur Enrico Frezza, Peace Out Skincare knows how to celebrate and support Pride. The company understands the unique challenges LBGTQ+ individuals face when it comes to mental health, which is why it has partnered with the Trevor Project and the SF LGBT Center to support essential programs dedicated to creating a healthier future for the community. With each order, customers have the option to donate. A portion of Peace Out’s sales is donated to these causes. So not only will you be getting some great products, but you’ll also be helping to make a difference in the lives of LGBTQIA+ youth.
3. W3ll People
W3ll People is a brand whose co-founders are members of the LGBTQ+ community and understand the importance of creating a safe and welcoming space for all. W3ll People prides itself on being a brand that celebrates inclusivity and healthy living year-round. Products are made with ethically-sourced and renewable botanicals, so they are good for both your skin and the environment. They are committed to donating to initiatives that support the LGBTQ+ community, and they make sure their products are EWG VERIFIED and cruelty-free.
4. ONE/SIZE by Patrick Starrr
Patrick Starrr’s One/Size brand is all about inclusivity and kindness, making it the perfect choice for anyone looking to show their Pride. Their product lines include everything from makeup to skincare to haircare, so you can find everything you need to help you look and feel your best. Not only does the brand feature inclusive beauty products that are perfect for anyone of any gender expression or identity, but they also donate a portion of all sales to LGBTQ+ charities. Patrick Starrr himself is an LGBTQ+ influencer with a massive following who’s passionate about supporting the community. When you shop with One/Size, you can feel good knowing that you’re supporting a brand that cares about giving back during Pride month and all year long.
5. KimChi Chic
KimChi Chic is a makeup brand created by RuPaul’s Drag Race contestant Kim Chi. It’s one of the few brands that cater to LGBTQ+ people of color and clean beauty fanatics. Makeup offerings from KimChi Chic include a diverse range of products for all skin tones, and the brand is vegan, cruelty-free, and affordable. Chi founded the company to provide a more inclusive option for people who often feel left out of the beauty industry. In addition to providing quality makeup products, KimChi Chic is dedicated to giving back and bringing recognition to the LGBTQ community year-round.