This is the golden age of content creation — 2023 is the year of the creator economy. Estimated to be worth more than $100 billion as of July 2022, content creation has proven its value, especially when it comes to powering marketing for brand building. Companies continue to make big investments in the creator economy […]
The wine industry has historically lacked diversity, but that doesn’t mean progress isn’t being made. To help build a more equitable industry, Rania Zayyat and Cara Bertone are spearheading an initiative called Lift Collective, which quite literally is lifting up and empowering others to advance their careers in wine. In 2022, the platform introduced a […]
Join Founder and CEO of ForceBrands and PINATA Josh Wand in 10-minute conversations with leaders across the consumer brand universe. The series of fireside-like chats, originally shared on his LinkedIn, feature some of the industry’s most game-changing thought leaders. Watch the video to catch up with Deborah Brenner, Founder of Women of the Vine & Spirits. Read the full interview […]
Ever wondered what it’s like to work in the wine world? While it’s a dynamic sector, it faces no shortage of challenges — climate change and changing consumer preferences, to name a few. Even still, the premium wine business continues to grow. The future of sales will weigh on the industry’s ability to appeal to […]
Be the Change Job Fair, an initiative led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, in partnership with Diversity in Food & Beverage and Lift Collective announced that registration for beverage alcohol employers is now open for the second virtual job fair. The virtual event will take place on April 22, 2021, […]
The alcohol industry has historically lacked diversity, especially when it comes to senior leadership and executive roles. But that doesn’t mean that progress can’t be made, nor does it imply it isn’t being made. The social justice events of 2020 have helped further propel diversity and inclusion efforts within the space. From initiatives like Diversity in […]
With the arrival of the COVID-19 vaccine, it’s time to think about what life will be like post-pandemic. Although it will take some time for the general population to be inoculated, the timing is right for companies to strategize and plan ahead for easing back into the market face-to-face — especially since many in the […]
Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]
Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […]
Most everyone can agree that having a career you love makes working more enjoyable. The old adage, ‘love what you do and you’ll never work a day in your life,’ often rings true for those who are passionate about their jobs. And for those with a love for and an interest in wine, working in […]