4 Archived posts matching:"CALIROSA”

  • calirosa tequila

    For Calirosa, Tequila Is the Celebrity

    Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]

  • women talking

    Hiring for a Creator Brand? Focus on These Positions First

    Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help.  While you might initially want to gravitate toward filling executive positions, it’s important to […]


    How Disruptive Tequila Newcomer Calirosa Is Bottling That California Feeling

    Given that tequila is the fastest growing spirits category, it takes a lot to stand out among the competition. New brands must offer a product that’s as unique as it is delicious, and rethink their marketing and distribution strategies to get in front of today’s busy consumers. Enter Calirosa: A category-creating tequila that’s aged in […]

    • Beverage
    • September 5, 2021
    • Rebecca Fryer