In this episode of Cannabis Matters, series host and ForceBrands’ Client Strategist Eric Rosen goes behind the scenes of Cann, a cannabis-infused seltzer that offers a hangover-free alternative to alcohol.

We caught up with Cann’s CEO and Co-Founder Jake Bullock to discuss the challenges and opportunities in the cannabis industry and how Cann’s “social tonic” is carving a unique niche in the growing “sober-curious” movement.

Watch our exclusive interview below.

Interested in learning more about the cannabis industry and how ForceBrands’ cannabis practice can help grow your business or career? Reach out to Eric Rosen to start the conversation.