Home | ForceBrands Newsroom

Cannabis Matters with Jason Vegotsky of Petalfast

Petalfast helps power today’s most exciting consumer brands to scale through sales, marketing, and capital. With its roots in California, the company has since expanded into other states and, as a result, its team has grown. For serial entrepreneur Jason Vegotsky, Petalfast’s CEO and Co-Founder, building resilient, sustainable teams starts with fostering a culture of growth […]
- CATEGORIES Cannabis
- PUBLISHED March 21, 2023
- AUTHOR Rebecca Fryer
Get to Know Some of ForceBrands’ #FemaleForces

The ForceBrands team is made up of incredibly talented individuals who work remotely, coast to coast — from Boston to Los Angeles. In celebration of Women’s History Month (March), we’re highlighting some #FemaleForces on our own team (it is 76 percent female, after all) who are helping to build today’s most exciting and impactful consumer […]
- CATEGORIES Featured
- PUBLISHED March 19, 2023
- AUTHOR Rebecca Fryer
We Talked to ChatGPT About Creators and Creator Brands; Here’s What Happened

Hi ChatGPT! Let’s talk about creators. Sure, I’d be happy to talk about creators! What specifically would you like to discuss? What is a creator? A creator is someone who makes something original or innovative. They can be artists, musicians, writers, designers, programmers, inventors, or anyone who produces something new and unique. Creators can work […]
- CATEGORIES Creator
- PUBLISHED March 16, 2023
- AUTHOR Alexis Benveniste
Get to Know Impactful Search: Executive Hiring for Purpose-Driven Leadership

We’re excited to introduce and invite you to Impactful SearchⓇ, ForceBrands’ latest hiring solution for purpose-driven executive leadership. Finding a transformative leader who can drive and align commercial success and social mission is critical for growth, so we’ve designed an Executive Search practice focused exclusively on C-suite, executive, and board talent for consumer brands that align profitability and social impact. Why […]
- CATEGORIES Featured
- PUBLISHED March 1, 2023
- AUTHOR Rebecca Fryer

ForceBrands Partners with Project Potluck for Expo West Networking Luncheon

ForceBrands joined forces with Project Potluck — a nonprofit on a mission to help People of Color (POC) build successful companies and careers in consumer packaged goods (CPG) — for an invite-only lunch during the week of Expo West. Hosted at the Hilton Anaheim, just steps from the trade show, more than 150 attendees from […]

CATEGORIES ForceBrands
PUBLISHED March 20, 2023
AUTHOR Rebecca Fryer

Highlights From Whipstitch’s “2023 Capital Markets and Building Value” Panel

Specialized investment firm Whipstitch Capital kicked off Expo West with a “2023 Capital Markets and Building Value” panel conversation that explored the status of the capital markets for consumer businesses, both M&A and private placements. Moderated by Whipstitch Capital’s Managing Director Michael Burgmaier, panelists included: Josh Wand, CEO and Founder of ForceBrands; Ryan Lewendon, Partner […]

CATEGORIES ForceBrands
PUBLISHED March 20, 2023
AUTHOR Rebecca Fryer

#FemaleForces: 6 Industry Founders On Hiring and Leadership

When it comes to the consumer brand universe, women have found great success in launching game-changing startups that translate into household names. Billion-dollar brands like Glossier (valued at $1.8 billion) and Savage X Fenty (valued at $3 billion) are two that come to mind. According to Pitchbook, companies with at least one female founder comprised […]

CATEGORIES ForceBrands
PUBLISHED March 5, 2023
AUTHOR Rebecca Fryer

Hiring for a Creator Brand? Focus on These Positions First

Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […]

CATEGORIES Creator
PUBLISHED February 23, 2023
AUTHOR Alexis Benveniste

ForceBrands Releases 2023 Salary Reports for Consumer Brands

ForceBrands has released its 2023 Salary Reports for the following industries: beverage, food, beauty/wellness, and cannabis. The reports offer salary data across marketing, operations, sales, finance, and human resources. ForceBrands surveyed companies generating $10M-150M in revenue with under 500 employees. The data was compiled between January 2022 and February 2023. “Given the current economic climate, […]

CATEGORIES ForceBrands
PUBLISHED February 21, 2023
AUTHOR Rebecca Fryer

This Creator Launched a Brand Based Off of His Viral Videos

With more than nine million followers, Chris Olsen is a TikTok sensation. While he’s shared snippets of so many different parts of his life — from moments with Meghan Trainor to climbing poles in Croc high heels — one theme truly stuck and not only grew his following, but also kept his current followers coming […]

CATEGORIES Creator
PUBLISHED February 15, 2023
AUTHOR Alexis Benveniste

ForceBrands Is the Force Behind Building Creator Brands

One of the things we pride ourselves on at ForceBrands is having a unique, front-row seat to the world of consumer brands. Because we focus on executive search and leadership recruitment, we’re able to assess a brand’s potential and scalability through its investment in human capital. There’s a direct relationship between hiring and profitability. And […]

CATEGORIES Creator
PUBLISHED February 13, 2023
AUTHOR Alexis Benveniste

How Boosting Your Online Employer Brand Keeps Your Talent Funnel Stoked at All Times

In today’s competitive job market, it’s more important than ever to have a strong employer brand. Employer branding refers to the reputation and perception of a company as an employer, and a strong employer brand can help you attract top talent and improve employee retention. One key aspect of employer branding is a strong online […]

CATEGORIES ForceBrands
PUBLISHED February 12, 2023
AUTHOR Patrick Proctor

How Marketing Is the Most Difficult, But Rewarding Hire

The three Ps of marketing have historically been product, price, and promotion. But given the challenges of finding and keeping great marketing talent, there is a fourth critical P: people. Every organization needs people who can speak to its customers and influence their buying decisions. However, while marketing talent is essential to your success, finding […]

CATEGORIES ForceBrands
PUBLISHED February 6, 2023
AUTHOR Melanie Haniph

Who Is Bailey Brown? Get to Know the Senior Executive Recruiter and Bachelor Contestant

Who is Bailey Brown? You may have seen Bailey Brown on season 27 of ABC’s popular Bachelor franchise. She made her debut during the live finale of last season’s show when the new Bachelor was announced and was shortly introduced to a few of the women he would soon be dating. Perhaps more memorable was […]

CATEGORIES ForceBrands
PUBLISHED January 26, 2023
AUTHOR Rebecca Fryer

Looking to Be Promoted? This Book’s for You

With more than two decades of experience working in the beverage industry, Randy Ornstein has helmed leadership roles at both Anheuser-Busch InBev and Gopuff, an e-commerce company at the forefront of the instant needs category. As a manager and a leader, Ornstein continually strived for his team to be timelier in communications, better participants at […]

CATEGORIES ForceBrands
PUBLISHED January 24, 2023
AUTHOR Rebecca Fryer

Inside the Creator Economy: 5 Creator Brands That Are Influencing the Consumer Industry

This is the golden age of content creation — 2023 is the year of the creator economy. Estimated to be worth more than $100 billion as of July 2022, content creation has proven its value, especially when it comes to powering marketing for brand building. Companies continue to make big investments in the creator economy […]

CATEGORIES ForceBrands
PUBLISHED January 15, 2023
AUTHOR Rebecca Fryer

Pages: 1234567891011121314151617181920212223242526272829303132

For Job Seekers

For Employers

ForceBrands

Join Our Newsletter

For industry insights, Q&As, hot jobs, and much more

Cannabis Matters with Jason Vegotsky of Petalfast

Get to Know Some of ForceBrands’ #FemaleForces

We Talked to ChatGPT About Creators and Creator Brands; Here’s What Happened

Get to Know Impactful Search: Executive Hiring for Purpose-Driven Leadership

For Job Seekers

For Employers

ForceBrands

Join Our Newsletter