8 Archived posts matching:"tequila”

  • tequila

    The Tale of Talent and Tequila: Matthew McConaughey and Wife Camila Alves Launch Tequila Brand

    Are you even a celebrity if you haven’t launched your own tequila brand? Just kidding — kind of. Matthew McConaughey and his wife, model and designer Camila Alves, are joining the long list of celebrities who have launched their own tequila brand. The parents of three kids call their new tequila, Pantalones: “the best thing […]

  • calirosa tequila

    For Calirosa, Tequila Is the Celebrity

    Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]

  • diego osorio

    Lobos 1707’s Founder Diego Osorio On ‘Building a Brand, Not a Moment’

    Diego Osorio didn’t set out to create an award-winning tequila that brings people together. Instead, it happened organically. It was a natural evolution of his creativity, family history, and passion for storytelling that culminated in the creation of Lobos 1707. As the Founder and Chief Creative Officer of a unique tequila that blends heritage and […]

    • Beverage
    • September 20, 2022
    • Rebecca Fryer
  • Lobos 1707

    How Dia Simms Is Making the Industry More Equitable By ‘Building a Bigger Table’ with Lobos 1707

    ‘Hire hard and manage light’ is Dia Simms‘s philosophy on building winning teams. As an entrepreneur, a seasoned executive, and the leader of Lobos 1707 Tequila and Mezcal‘s ‘wolfpack,’ Simms is creating a commercial case for why diversity works in the spirits industry and beyond.   We caught up with her to learn more about her […]

    • Beverage
    • April 21, 2022
    • Rebecca Fryer

    How Disruptive Tequila Newcomer Calirosa Is Bottling That California Feeling

    Given that tequila is the fastest growing spirits category, it takes a lot to stand out among the competition. New brands must offer a product that’s as unique as it is delicious, and rethink their marketing and distribution strategies to get in front of today’s busy consumers. Enter Calirosa: A category-creating tequila that’s aged in […]

    • Beverage
    • September 5, 2021
    • Rebecca Fryer
  • tequila

    4 Celebrity Tequila Brands and the Teams Behind Them

    Authentic tequila only gets made under precise conditions; it must be produced in specific regions of Mexico and contain at least 51 percent agave. The global market is usually characterized by brands like Patrón and Jose Cuervo, which each had a double-digit volume share of the U.S. market in 2019. The tequila market had the […]

    • Beverage
    • June 27, 2021
    • ForceBrands