HerbForce, the specialized cannabis hiring division of ForceBrands, officially launched earlier this year, formalizing several years of work helping numerous cannabis brands navigate the uncharted waters of brand building in a new industry. Director of Client Strategy Devin Penhall works out of ForceBrands’ Los Angeles office and helps advise some of the fastest-growing cannabis companies in the country […]
Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […]
Recent industry reports indicate that consumption of alcoholic beverages has slowed, largely attributed to the increased preference among consumers for more health-conscious lifestyles. And while this might seem like bad news for the industry, consumers aren’t willing to give up beer, wine, or spirits completely. Instead, they’re seeking out higher-quality, premium options instead. For example, […]