Lead generation and performance growth marketing are fundamental in the world of digital marketing. While they share some similarities, there are key differences between the two that marketers and brand professionals should be aware of to maximize their marketing strategy. Read on to explore the differences between lead generation and performance growth marketing and discover […]
Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […]
The three Ps of marketing have historically been product, price, and promotion. But given the challenges of finding and keeping great marketing talent, there is a fourth critical P: people. Every organization needs people who can speak to its customers and influence their buying decisions. However, while marketing talent is essential to your success, finding […]
Quality over everything is the mantra behind 710 Labs and it shows. The brand is comprised of award-winning artists obsessed with making the richest flavored, pesticide-free, organically fed, small batch, hand trimmed cannabis on the planet. In the latest episode of Cannabis Matters, we go inside 710 Labs with its Chief Marketing Officer Nick Fotis who […]
When Sheila Friedland founded boutique outsourcing solutions provider Spring Sisters, she based it on one simple idea: to make work easier. As a project coordinator in her last role, Friedland was familiar with the pains of outsourcing. “There’s a unique set of problems that companies of all sizes face when trying to achieve long-term, sustainable […]
How we engage with consumers is changing rapidly. In the past two years alone, brands have had to adapt to new strategies for creating compelling and effective consumer experiences. Vocinity offers a unique solution: conversational video brand assistants. We caught up with the company’s CEO Michael Riemer to learn more about how the technology works, […]
Having a great product goes a long way but how do you get people to sample your product amid a pandemic? When Covid shut down in-store sampling, Good Stock‘s Director of Marketing Ricky Fitzpatrick relied even more on the team’s digital capabilities. Built on a traditional DTC model, Good Stock’s solid digital foundation helped the […]
For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […]
Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]
What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]