What started as a way to inspire professional athletes to eat healthy, nutritious food soon developed into a chef-crafted sauce brand that caught the attention of Whole Foods. Founder and Chef Kirsten Sandoval of Mesa de Vida says that having a digital presence has been key to her success — her Instagram account has proven […]
In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]
JAJA Tequila has all the fun. With its brightly colored label that translates to laughter in Spanish, it stands out on the shelf from its older, more well-established counterparts with sophisticated branding. And although the brand launched in 2018 and is created by founders who don’t come from the beverage industry, the joke is not lost […]