Cresco Labs is poised to become the most important company in the cannabis industry. As one of the largest vertically-integrated multi-state cannabis operators in the U.S., Cresco has a strategic geographic footprint and one of the leading distribution platforms in all of North America. We caught up with the company’s National Retail President Cory Rothschild who […]
In December 2019, the state of Illinois passed a 600-page bill legalizing the sale and consumption of recreational cannabis for adults over the age of 21. While the bill contained plenty of fine print (including a “no deliveries” clause and strict hours for dispensaries), that hasn’t seemed to deter excited consumers from lining up as early […]
Cory Rothschild is a passionate brand builder. A classically trained CPG marketer, he’s applying his years of experience at PepsiCo to the cannabis industry. As the Senior Vice President of Brand Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the United States, he’s helping to build a house of […]