The creator economy — a term that refers to a massive group of personal brands and businesses built by influencers and content creators — is growing substantially and continuing to increase in popularity. The space, which is projected to be worth $480 billion just five years from now, is booming with opportunity. We took a […]
ForceBrands is proud to introduce CreatorForce, its specialized hiring practice for creator and celebrity brands. CreatorForce’s hiring solutions include Impactful Search® for executive search with access to elite C-suite leadership, executives, advisors, and board members; Direct Hire for consumer-focused recruitment for VP, director, and senior management positions; and a job board for hiring entry-level talent, […]
Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]
One of the things we pride ourselves on at ForceBrands is having a unique, front-row seat to the world of consumer brands. Because we focus on executive search and leadership recruitment, we’re able to assess a brand’s potential and scalability through its investment in human capital. There’s a direct relationship between hiring and profitability. And […]