Stephanie Piza is nothing short of a powerhouse when it comes to talent and the creator space. The talent and management executive — who now works as Head of Emerging and Interactive Media for representation firm M88 — launched UNCMMN, a female-founded management firm focused on diverse talent and a holistic approach to management. About […]
Are you even a celebrity if you haven’t launched your own tequila brand? Just kidding — kind of. Matthew McConaughey and his wife, model and designer Camila Alves, are joining the long list of celebrities who have launched their own tequila brand. The parents of three kids call their new tequila, Pantalones: “the best thing […]
The creator economy — a term that refers to a massive group of personal brands and businesses built by influencers and content creators — is growing substantially and continuing to increase in popularity. The space, which is projected to be worth $480 billion just five years from now, is booming with opportunity. We took a […]
While the initial hype around ChatGPT may have subsided, it’s still very much a thing. As the creator economy continues to grow, we’re eager to ask the popular AI chatbot more questions about the space. We asked, “What are the top creator brands?” and ChatGPT seemed to avoid pointing to specific companies. Instead, it referenced platforms […]
Building a creator brand takes a lot of hard work and dedication. Doing it while your founder is still in college, meanwhile, presents its own set of challenges, but the team at Noah Schnapp’s tbh is figuring it out and excelling at it. We chatted with the hazelnut spread company’s CEO Elena Guberman to discuss […]
Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]
Hi ChatGPT! Let’s talk about creators. Sure, I’d be happy to talk about creators! What specifically would you like to discuss? What is a creator? A creator is someone who makes something original or innovative. They can be artists, musicians, writers, designers, programmers, inventors, or anyone who produces something new and unique. Creators can work […]
Emma Chamberlain, the “Cold Brew Queen” wanted to share her passion for java with the world, so she created Chamberlain Coffee. Almost immediately, her followers and coffee lovers around the country were hooked. Now, you can find Chamberlain Coffee in stores and online — and you can rock highly sought-after merch. But it took time […]
Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […]
With more than nine million followers, Chris Olsen is a TikTok sensation. While he’s shared snippets of so many different parts of his life — from moments with Meghan Trainor to climbing poles in Croc high heels — one theme truly stuck and not only grew his following, but also kept his current followers coming […]