A pioneer in the clean beauty movement, Pacifica has been around for nearly 25 years. Cruelty-free and vegan, the brand has been carefully built through the decades by closely listening to its growing consumer base and staying true to its core values rooted in compassion. Founder Brook Harvey-Taylor and her husband Billy Taylor launched the brand […]
In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]
Experts predict that 2020 will be a big year for the sweeping beauty and wellness movement. Cellular beauty, nutrition science, and more sustainable, eco-friendly products are among some of the trends that will become more mainstream as people move toward true well-being. From plant-based vitamins to naturally-derived hair care, we’re sharing some of the best […]
The beauty boom continues to gain momentum as the overall health and wellness movement shows no signs of slowing down. The global cosmetics and skincare market alone is estimated to exceed $805 billion by 2023, and that doesn’t account for the industry as a whole that includes vitamins, dietary supplements, fragrances, household products, and more. […]