Max Rudsten didn’t set out for a career in cannabis but ever since a ‘utopian’ moment inspired him to journey into the industry, he’s never looked back. In this episode of Cannabis Matters, series host and ForceBrands’ Client Strategist Eric Rosen goes behind the scenes of POSIBL, an organic farm in Monterey County, Calif., that’s […]
One of the more recent states to legalize the recreational use of cannabis in 2022, Missouri is often considered a leader in the Midwest when it comes to the medicinal use of the plant. Medical use was legalized in 2018. At the forefront of the medical use market, BeLeaf Medical is a leader in the […]
More than just a CBD brand, Element Apothec is at the intersection of wellness and beauty. Its founding members came together through LinkedIn networking and, after several conversations, the company was born. Through innovation and impact, Element Apothec seeks to address health and well-being through a preventative and integrative lens — all while taking care of […]
Petalfast helps power today’s most exciting consumer brands to scale through sales, marketing, and capital. With its roots in California, the company has since expanded into other states and, as a result, its team has grown. For serial entrepreneur Jason Vegotsky, Petalfast’s CEO and Co-Founder, building resilient, sustainable teams starts with fostering a culture of growth […]
Dubbed by media outlets as the Queen of Legal Weed and the Martha Stewart of edibles (before the celebrated lifestyle entrepreneur entered the category herself), Nancy Whiteman has reached celebrity status in the cannabis industry. And rightfully so. It doesn’t get much more grassroots than Wana, Whiteman tells us in this episode of Cannabis Matters. […]
Justice Cannabis Co. is one of the largest private multi-state operators in the United States. Founded on the premise that feeling good is always the destination, the team at Justice has a long-standing and impressive reputation for quality products, unique dispensaries, and a modern approach to service. In this episode of Cannabis Matters, we caught up […]
For Curaleaf‘s Chief People Officer Tyneeha Rivers, cannabis is personal. A true believer in the power of the plant, she overcame insomnia after being introduced to the healing properties of cannabis. Now, she combines her passion for the industry and experience in human resources to make Curaleaf a leading place to work in the space. […]
Cresco Labs is poised to become the most important company in the cannabis industry. As one of the largest vertically-integrated multi-state cannabis operators in the U.S., Cresco has a strategic geographic footprint and one of the leading distribution platforms in all of North America. We caught up with the company’s National Retail President Cory Rothschild who […]
Launched in 2010 in Boulder, Colorado, Keef Brands is a leader in the cannabis beverage space. And while beverage makes up only a small percentage of the market, it has the potential to be one of the most disruptive categories. We caught up with the company’s President and Chief Executive Officer Travis Tharp who just celebrated his […]
As an experienced marketer and business development leader with a successful track record of brand building for startups and Fortune 100 companies, Jim Baudino entered into the cannabis space through media and hasn’t looked back. Coming into the industry, not as a grower, but more as a storyteller has its limitations, Baudino said, but helping […]